What is Lolita Fashion?
Lolita Fashion is a street fashion / subculture that originated in Japan in the 1990s. The style draws inspiration from Victorian fashion and remixes it with modern elements from other Japanese street fashions, Gothic fashion, punk and Japan’s kawaii (cute) movement.
It should not be confused with the book “Lolita”. Despite sharing the same name, the fashion is not related to the contents of the book.